Where Saving Meets Purpose
Heartfelt Savings was built on a simple idea: helping people save money while giving back in a meaningful way. What started as a community-focused effort has grown into something much bigger—a mission rooted in connection, generosity, and lasting impact.
Over the years, that mission has continued to evolve, creating opportunities not only for families and local businesses, but for communities near and far.
At its core, Heartfelt Savings is about more than savings—it’s about building relationships, supporting one another, and turning everyday moments into something that truly matters.
David L. Henderson
CEO & Founder of Heartfelt Savings
Where it All Began
Heartfelt Savings was founded in 1989 by David L. Henderson with a passion for supporting local communities.
In the early days, that meant raising funds and giving back directly to schools and organizations—creating real, tangible impact where it was needed most.
From the very beginning, the mission was clear: build something that not only serves people, but supports them.
Growing With Purpose
Over time, Heartfelt Savings evolved into a cause marketing company that connects families with local businesses through savings programs. By offering discounts and promoting local partnerships, we help communities thrive from the inside out.
Every card used, every partnership formed, and every connection made continues to support the same mission we started with—giving back.
Expanding the Mission Beyond Borders
As Heartfelt Savings has grown, so has our vision.
What began as a way to support local communities has expanded into a mission that reaches far beyond our own backyard. Today, we are helping create opportunities for children and families in underserved communities across Africa.
Through initiatives like Business Cards into Bricks, we support access to education, clean water, food, clothing, and safe learning environments. In many of these areas, children are learning without classrooms or consistent resources—yet they show up every day ready to learn, grow, and build a better future.
Our goal is simple: to meet real needs, create lasting change, and extend the same heart for giving back on a global scale.
Turning Everyday Actions Into Impact
At Heartfelt Savings, impact starts with something simple.
Every time a card is used, a business is supported, or a partnership is formed, it contributes to something bigger. What may feel like a small, everyday action here helps create real change for someone else.
From helping build classrooms to providing essential resources, each step forward is made possible through a community of people choosing to be part of the mission.
Because when we come together, even the smallest actions can lead to something meaningful.
More Than A Program
- It's About People -
Heartfelt Savings is more than a discount program. It’s a growing community of people, businesses, and supporters who believe in making a difference—locally and globally.
From our roots in 1989 to where we are today, one thing has remained the same:
A commitment to giving back, creating opportunity, and building brighter futures.